About me

Accomplished marketing and branding expert

Branding is something that helps define anything we do in life. People will know us for the things that we do well and that we do not do so well. Our goal should be to focus on the things that we do well, so we get called to help out when needed.

I have always believed that being authentic and true to oneself is the number one thing in the process of branding. We do not necessarily need to look for authenticity, it already exists.

Working with hundreds of clients I have learned that authenticity is the best brand attribute.  It is what defines us and gives us a great starting point.

My love for communicating ideas started while attending the School of Foreign Languages and Economics in Hamburg. I realized then that communication is an art, but also an influential power for good changes. Thanks to it, today I am fluent in English, German, French and Spanish, besides my mother tongue Croatian.

As a picture is worth a thousand words, I decided to study Visual Communication Design, Marketing and German, and this journey at the Kent State University, helped me equip myself with all communication and design tools that brought me great opportunities.

“Good design is about effective communication.” V.F.

I would add „It is the essential ingredient for any endeavor to be succesful.“ B.L.

I turned my passion into my job, and now I am an owner of the Equus Group Ltd. in Ohio, Cleveland and Galop Digital Ltd. in Bosnia and Herzegovina.

Prior to this, I worked for the Kate State University Magazine Fusion and Daily Kent Starter, Jean Marc Gallery, Creative Inc, RelateCare and Cleveland Clinic which enriched my experience and sharpened my skills.

I believe in giving back, and I am a Board Member of the Lake County Ohio Port and Economic Development Authority, Marketing Committee Member of National Association of Women Business Owners (NAWBO) – Cleveland Chapter and President of the Association of Croatian American Professionals – Cleveland Chapter.

In my spare time, I enjoy doing yoga and singing in the choir.

Biljana Lovrinovic - marketing and branding expert


Global Cleveland

International 50 Resilient Entrepreneurs

"40 Under 40"

National Federation of Croatian Americans Cultural Foundation

The Croatian Women’s Network

2019 Croatian Women of Influence